Media Execution

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MEDIA EXECUTION APPENDICES

CPM-TM PRINT APPENDIX...THERE'S SOME SOURCES AT THE END OF THE CPM-TM APPENDIX, SORRY I DIDN'T ADD THEM WITH THE REST!
CPM-TM Appendix.doc


SCOTT I LIED, HERE'S WHAT I HAVE TO ADD TO THE BIBLIOGRAPHY!!
Bibliography.doc










Media Execution (Print, Out of Home, Non Traditiona, Interactive, Google Adwordsl)
Media Execution.doc





Where we're advertising:

  1. Trade Shows
  2. Malls (located downtown and major cities)
    • Banners
    • Digital network
    • Interactive display (similar to what we will have in the airport lounges)
  3. Office buildings downtown
    • Digital Office Network
    • Toronto: The Path
    • Interactive display in lobbies of major buildings
  4. Magazines
    • Canadian Business
    • Maclean's
  5. Airports/Airlines
    • Air Canada & WestJet in flight magazine
    • Air Canada executive class menu
    • Air Canada Maple Leaf Lounges (interactive display)
    • Maybe independent lounges that WestJet outsources
  6. Que website
  7. Online search (we should do the keyword search thing, where if anyone searches "e-reader" or "que", our website comes up)

Mall Banners.pdf

Digital Office Network.pdf
Backbone-magazine-Media_Kit.pdf

Mall Specialty Media.pdf

The Path.pdf

Air Canada.pdf